Expertise

Therapeutic Area Experience

Gastroenterology, specialty products for Orphan Diseases, Allergy, Endocrinology, Cardiovascular, Immunology, CNS, and other disease areas.

Commercial Product Development

Commercial development of products from Phase 1 through approval and launch.

Product and Company Assessments and Valuations

Develop evaluation models and board, customer, and investor presentations.

Partnerships

Negotiate and manage partnerships for development-stage products, commercial prescription products, and OTC products.

Medical Affairs

Integrate Medical Affairs, Advocacy Development, Publications, and Medical Meetings Strategy into commercial strategies.

Launching Products

Develop strategies and plans, and manage all aspects of product launches.

Building Commercial Organizations

Identify and design optimum commercial organization structures. Develop budgets and headcount. Manage and implement personnel hiring.

Marketing

Product positioning and messaging, branding, promotional campaign development, tactical marketing plan development and implementation, digital and social media.

Sales and Sales Force Operations

Sales management, sales force sizing, staffing, training, targeting, deployment, incentive compensation and operational support.

Market Research

Primary and secondary data acquisition and analysis.

Reimbursement and Pricing

Develop and implement reimbursement as well as pricing strategies and systems.

Market Access

Contracting, government reporting, and account management.

Distribution Strategy Development and Implementation

Third party logistics (3PL), wholesale, retail, specialty pharmacy, and specialty distribution.

Forecasting and Budgeting

Develop and manage forecasts and budgets for products from early stage development to approval and throughout product life cycles.