Product/Market Analysis and Valuation
- Market assessment
- Indication prioritization
- Target product profile development
- Forecast modeling
- Commercial due diligence for business development activities
- Competitive intelligence
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Commercial Strategy & Development and Planning
- Partnering support
- Commercial strategy selection (out-license, go-it-alone, partner)
- Commercial organization and launch plan development
- Integration with medical affairs
- Advocacy development
- Publication and medical meetings strategy
- Forecasting and budgeting
- Pricing and reimbursement
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Launch Planning and Implementation
- Launch team set-up and management
- Product positioning and messaging
- Promotional campaign development
- Agency selection and guidance
- Sales force staffing plan and execution
- Development and Implementation:
- Tactical marketing plans
- Sales operations
- Sales training
- Payer assessment and strategy
- Distribution strategy
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